You know what your customers want, really. But you don’t know what the product or service is that delivers it up to them. The obvious solutions are all unacceptable. And the non-obvious solutions all seem flawed. You’ve tried "brainstorming" sessions before and been disappointed with ideas that are weak, too few and all too familiar. What you need are fresh ideas, and lots of them, so that you can choose the best of many - the ones that will truly open new territory for you.

Description of Services

A facilitated ideation session with your team and invited others to generate product/service ideas against specifically targeted opportunities.

During the session we’ll:

• Challenge every assumption, even the sacred cows
• Apply what we know about the customer to define solutions to their problem in the way they want it solved
• Use creative tools to come at the problem from new and unexpected directions

We know that ideation is not an engine you start and let run. All our sessions are proactively facilitated. We arrive with a detailed plan designed just for you and then we work every minute with your team to establish a creative climate and to stimulate new and different ways of thinking.

After generating an array of ideas, we take your team through a decisionmaking process to sort, rank and analyze the ideas created. An added bonus is consensus. Teams that make decisions as a group support the ideas going forward.

Outcome
 

+	A set of concepts around specific market targets

+	Consensus on the team that these are the right concepts to pursue

+	A plan of action to take the ideas through feasibility to business case

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Phone: 847-776-8554
Fax: 847-991-7458
info@outpoint.net

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